Atelier 1 – Le marché et le PESTEL

ENT-009-EE

Info-alerte

Description

Les entrepreneurs doivent réaliser l'importance de connaître son marché et son environnement d’affaires (PESTEL). Il est primordial de bien définir ses segments de marchés et ses clientèles cibles. Découvrez les sources et les outils. Vous apprendrez à évaluer les effets des variables de l’environnement d’affaires (externe) sur votre entreprise. Vous saurez déterminer l’influence de ces variables externes sur votre stratégie d’entreprise.

Compétences visées

À venir.

Horaire et coûts

Cet atelier est indissociable du Module 2. Voir onglet Horaire et coûts dans Module 2 - Je valide mon marché.

Ceux qui ont consulté cette fiche ont également consulté :

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Info alerte

J'aimerais recevoir un avis par courriel lors de la prochaine période d'inscription pour Atelier 1 – Le marché et le PESTEL (ENT-009-EE)

Atelier
Durée: 3 heures
Emplacement: En classe
Début de la prochaine cohorte : À venir.

Pour plus d'information

M. Mathieu Nadeau
418 688-8310, poste 2270
mnadeau@cegepgarneau.ca
Pour tout suivi de cours ou de programme lié à mon nom, merci de plutôt contacter le secrétariat de la Formation continue (418 687-5851 ou dfc@cegepgarneau.ca). Merci!