Description
Cet atelier vous permettra de définir adéquatement votre proposition de valeur.
Vous apprendrez à mettre en avant le côté distinctif de votre projet et bien comprendre cet enjeu crucial pour le succès de votre projet. Comment définir les éléments constitutifs de la proposition de valeur? La différence entre les besoins tangibles et intangibles. Comprendre la différence entre les caractéristiques, les avantages, et les bénéfices.
Atelier offert dans le cadre du module « Module 1 – Ai-je ce qu’il faut pour me lancer en affaires? »
Compétences visées
À venir.
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